PrismaNew
The mirror that looks back.
Prisma turns the mirrors in your venues into an advertising platform. It plays your images and videos in the glass and counts the people who stand in front of it. You run it all from one web dashboard.
What is Prisma
A mirror everyone already looks into. Now it has something to say.
Nobody walks past a mirror. People stop, check, adjust, smile. Prisma takes that unguarded moment and gives it a message: your offer, your product, your story, shown inside the glass at the very moment someone is looking.
Without content it is simply a mirror in a wooden frame. With content it becomes an advertising space that settles into the room instead of shouting over it.
Why a mirror
Advertising that fits the room
- 01
Looked at, not scrolled past
People face a mirror on purpose and stay for a moment. Your message arrives while their attention is already there.
- 02
Part of the décor
No glowing black rectangle. A framed mirror belongs in a lobby, a café or a restroom, and your content appears in the glass instead of competing with the room.
- 03
Measured, not guessed
A radar sensor counts the people in front of each mirror and every play is logged. You see what ran and how many people were there.
Watch the film
Where it hangs
Anywhere people stop to look
Mirrors already hang in many of the places brands want to be.
Cafés and restaurants
At the entrance, in the corridor and by the sinks.
Hotels and lobbies
Where guests pause for a second before the elevator.
Salons and barbers
Right in front of the chair, for the whole haircut.
Gyms and clubs
Before and after the workout, in front of the glass.
Restrooms
Where everyone looks up while washing their hands.
Shops and fitting areas
While trying something on, at the moment of decision.
What is in it
Three parts, built together
- 01
The mirror
The player. It runs on a single board computer (SBC) behind the mirror, downloads your files, checks each one and plays them in the glass. A radar sensor counts the people in front of it.
- 02
The dashboard
Where you work. Upload images and video, see what each mirror is playing, check plays per day and find your mirrors on a map.
- 03
The platform
The backend behind both. Each customer’s data is kept separate, with sign-in and roles for viewers, editors and admins. It runs on our own servers.
The platform
From a mirror to an advertising network
One mirror is a good ad space. Many mirrors, managed together, are a media channel.
For venues
Hang a mirror on your wall, choose what it shows and let it work as ad space. The dashboard shows plays and audience for each mirror.
For advertisers
Book space across many venues, send one set of creative and get play and audience numbers back, the way you would read any other channel.
How it works
From upload to numbers
Upload
Add your images and videos in the dashboard.
Play
Your mirrors download them and play them in the glass.
Measure
Every play is logged and every person in front of a mirror is counted. The dashboard turns that into daily numbers.
